For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A Palestinian fighter from Ezz-Al Din Al-Qassam Brigades, the armed wing of the Hamas movement, checks debris at the site of an Israeli air strike in Khan Yunis in the southern Gaza Strip on December 26, 2019. (Photo by Said Khatib/AFP Photo)

Muhannad al-Kadiri (R),18, and Ibrahim Eid, 16, demonstrate their Parkour skills over a military vehicle in the rebel-held city of Inkhil, west of Deraa, Syria, February 4, 2017. (Photo by Alaa Al-Faqir/Reuters)

Iraqi Shiite fighters from the Hashed al- Shaabi (Popular Mobilisation) paramilitaries hold a position near the village of Tal Abtah, south of Tal Afar, on November 30, 2016, during a broad offencive by Iraq forces to retake the city Mosul from Islamic State group jihadists. (Photo by Ahmad Al- Rubaye/AFP Photo)

A Germany fan looks dejected after the FIFA World Cup Qatar 2022 Group E match between Costa Rica and Germany at Al Bayt Stadium on December 1, 2022 in Al Khor, Qatar. (Photo by Wolfgang Rattay/Reuters)

A Cameroon fan waits for the start of the Qatar 2022 World Cup Group G football match between Switzerland and Cameroon at the Al-Janoub Stadium in Al-Wakrah, south of Doha on November 24, 2022. (Photo by Hannah Mckay/Reuters)