Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Picture of a float taking part in the “White Day” parade during the Carnival of Blacks and Whites in Pasto, Colombia on January 6, 2024. The Blacks and Whites carnival has its origins in a mix of Andean, Amazonian and Pacific cultural expressions, and it celebrates the ethnic diversity in the region and was proclaimed by UNESCO as intangible cultural heritage in 2009. (Photo by Joaquín Sarmiento/AFP Photo)

A Black Pete interacts with children during the arrival of Sinterklaas, or Saint Nicholas, in Maassluis, Netherlands, Saturday, November 12, 2016. Sinterklaas and his helper Black Pete are at the center of a long-time controversy because Pete is often played by white people in blackface makeup. (Photo by Peter Dejong/AP Photo)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

Bill Moreau watches as the Black Forest fire burns near his house near Black Forest Road Tuesday afternoon, June 11, 2013, near Colorado Springs, Colo. The Black Forest Fire was one of at least three significant wildfires burning in Colorado amid gusty winds and record-breaking hot, dry weather. (Photo by Christian Murdock/AP Photo/The Colorado Springs Gazette)

Charistan Hood, 4, eats an ice cream near a picture of former President Barack Obama at the Black-owned Ice Cream Heaven store on Blackout Day 2020 on July 07, 2020 in Miami Gardens, Florida. Supporters of Blackout Day have committed to only spending money at Black-owned businesses to showcase the economic power of the Black community. (Photo by Joe Raedle/Getty Images)