For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A policeman stands by a burning car, set alight during a communist march in the East End of London. (Photo by Topical Press Agency/Getty Images). Circa 1936

Canadian actress Nina Dobrev kicks her leg up at Burning Man in the first decade of September 2022. (Photo by nina/Instagram)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

If we were to burn NH4Cr2O7 with HgSCN in the Dark Ages in Europe and show it to anyone, it is us who would be burning next on a fiery cross of Inquisition. And it’s no wonder, since this experiment produces a truly marvelous result. At first, as you ignite the mixture of NH4Cr2O7 and HgSCN, all you can see is that it is slowly burning with a reddish flame. After a while, however, a crater is formed in the middle of the burning pile, and then, suddenly, tentacle-like appendages start sprouting from the burning mixture. And you can almost hear the scream of the mad occultist – “Come forth, Kraken! Come forth!” But of course, this is simply a chemical reaction that is called the "Pharoah's Serpent". It was also often sold in firework stores until people realized that it was toxic.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A protester gestures as he holds a dog before a burning barricade during protests in Harare, Zimbabwe on January 15, 2019. (Photo by Philimon Bulawayo/Reuters)

Fire retardant is dropped on the Fairview Fire burning near Hemet, California, U.S., September 6, 2022. (Photo by David Swanson/Reuters)