For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

An emu runs to escape an approaching wildfire as it burns near Potero, California, U.S. June 20, 2016. (Photo by Mike Blake/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Flames engulf a structure as the Eaton Fire burns in Pasadena, California, U.S. January 7, 2025. (Photo by Mario Anzuoni/Reuters)

Canadian actress Nina Dobrev kicks her leg up at Burning Man in the first decade of September 2022. (Photo by nina/Instagram)

A policeman stands by a burning car, set alight during a communist march in the East End of London. (Photo by Topical Press Agency/Getty Images). Circa 1936

A protester gestures as he holds a dog before a burning barricade during protests in Harare, Zimbabwe on January 15, 2019. (Photo by Philimon Bulawayo/Reuters)