Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A lioness drinks after being fed by senior keeper Glynn Hennessy at ZSL London Zoo on August 10, 2016 in London, England. Today marks World Lion Day which highlights the first global campaign to celebrate the importance and plight of lions worldwide. (Photo by Carl Court/Getty Images)

Animal rights activists perform, demanding the abolition of bullfights, during a demonstration in Medellin, Colombia February 11, 2018. The Colombian Constitutional Court overruled on February 7, 2018, a judgment that allowed to hold a referendum regarding bullfights. (Photo by Fredy Builes/Reuters)

Love Saves The Day dance music festival, taking place at Ashton Court in Bristol on June 3, 2022 on the second day of the Platinum Jubilee weekend marking 70 years of the reign of Queen Elizabeth II. (Photo by Simon Chapman/London News Pictures)

Sri Lankan mahout Nishanth relaxes with a tame elephant Suddi, who was recently released from government custody following a court order, in Pannipitiya, a suburb of Colombo, Sri Lanka, Sunday, September 12, 2021. (Photo by Eranga Jayawardena/AP Photo)