A landmark lion statue of a department store placed a protective mask is seen Wednesday, August 12, 2020, in Tokyo. The Japanese capital confirmed more than 200 new coronavirus cases on Wednesday. (Photo by Eugene Hoshiko/AP Photo)

Abigail Crouse lifts her Thor hammer high after running through Sleeping Beauty's Castle during the Avengers Super Heroes Half Marathon in and around the Disney Parks in Anaheim, California November 16, 2014. Walt Disney Co has moved aggressively into the race business, attracting tens of thousands of runners every year to its marathons, half-marathons and family-friendly races. (Photo by Eugene Garcia/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.