To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Ruby Rose releases fire at the start of the start of the MTV European Music Awards in Milan, Italy, Sunday, October 25, 2015. (Photo by Luca Bruno/AP Photo)

Demonstrators take part in a protest aimed at showing London's solidarity with the European Union following the recent EU referendum, inTrafalgar Square, central London, Britain June 28, 2016. (Photo by Dylan Martinez/Reuters)

Belgium's Lisa Ingenito competes in the Mixed Artistic Swimming duet technical final on August 15, 2022 during the LEN European Aquatics Championships in Rome. (Photo by Filippo Monteforte/AFP Photo)