KidZania provides children and their parents a safe, unique, and very realistic educational environment that allows kids between the ages of four to twelve to do what comes naturally to them: role-playing by mimicking traditionally adult activities. As in the real world, children perform “jobs” and are either paid for their work (as a fireman, doctor, police officer, journalist, shopkeeper, etc.) or pay to shop or to be entertained. The indoor theme park is a city built to scale for children, complete with buildings, paved streets, vehicles, a functioning economy, and recognizable destinations in the form of “establishments” sponsored and branded by leading multi-national and local brands.

Zhao Qiang walks across a street in Shenyang, Liaoning province, April 14, 2014. Zhao, a community officer of the China Disabled Persons' Federation, was diagnosed with multiple when he was two, with the resulting tumour affecting the growth of his left leg, his grandmother told local media, citing a doctor's diagnosis. His uncle modified his shoes, fitting them with stools, to allow Zhao to stand and walk. (Photo by Reuters/Stringer)

Aymara witchdoctor Ricardo Quispe, also called “Lord of the Lake”, throws coca leaves during a ritual to predict the future, at the witches market of El Alto, on the outskirts of La Paz, December 31, 2014. Dozens of witch doctors tend to a warren of stalls in El Alto, making offerings to give thanks, to promise luck at work or in love, or to call up spirits and banish curses at the end of the year. (Photo by David Mercado/Reuters)

Doctor Dvora Ancona wears a glove bearing writings against violence on women as she arrives to attend La Scala opera house's gala season opener, Giuseppe Verdi's opera “Don Carlo” at the Milan La Scala theater, Italy, Thursday December 7, 2023. The season-opener Thursday, held each year on the Milan feast day St. Ambrose, is considered one of the highlights of the European cultural calendar. (Photo by Luca Bruno/AP Photo)

Aymara dolls are seen during the “Alasitas” fair, where people buy miniature versions of goods they hope to acquire in real life, in La Paz, Bolivia, January 24, 2017. Shoppers fill their baskets with miniature versions of things they desire – everything from cars, houses computers – to give to Ekeko the God of abundance, in the hope he will being therm good fortune. (Photo by David Mercado/Reuters)

A fantasy figure promotes a video game at the Gamescom computer gaming fair in Cologne, Germany, Thursday, August 25, 2022. Around 1,100 exhibitors from 53 countries expect tens of thousands gaming enthusiast daily for the first time since the COVID-19 pandemic at the world's largest gaming event. (Photo by Martin Meissner/AP Photo)

A student of the department for aritificial intelligence at the Freie Universitaet Berlin steers a converted Dodge minivan remotely with an iPhone during a demonstration at Tempelhof Airport on November 2, 2009 in Berlin, Germany. The car, whose design was led by professor Raul Rojas, is outfitted with a variety of laser sensors, GPS antennae and computers. (Photo by Sean Gallup/Getty Images)