Lucie Clayton instructs pupils in the art of correct posture by balancing a glass and book on their heads at her finishing school in Old Cavendish Street, London. (Photo by William Vanderson/Fox Photos/Getty Images). 25th November 1936

The crowd is reflected in the glasses of a bearded competitor at the third annual National Beard and Moustache Championships in Las Vegas, Nevada on November 11, 2012. (Photo by Frederic J. Brown/AFP Photo)

A visitor holds up her toy bunny to the aquarium glass in front of Aurora the Russian polar bear at the Sao Paulo Aquarium in Sao Paulo, Brazil, Thursday, April 16, 2015. (Photo by Andre Penner/AP Photo)

The buildings of the banking district are seen through thousands of rain drops on a glass railing in central Frankfurt, Germany, Wednesday, January 11, 2017. (Photo by Michael Probst/AP Photo)

A young woman takes pictures of the city with her mobile phone, from the glass-floor observation platform, in the Oriental Pearl Tower, in the financial district of Shanghai, on May 9, 2019. (Photo by Hector Retamal/AFP Photo)

A man applies coats of glass powder to kite strings ahead of the Hindu festival “Uttarayan” in Ahmedabad on December 21, 2023. (Photo by Sam Panthaky/AFP Photo)

Focus on two glasses of champagne on floor. Ardent loving couple is sitting on bed and hugging with passion on background. Romantic date concept. (Photo by Olena Yakobchuk/Rex Features/Shutterstock)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.