American actress, dancer and singer Jennifer Lopez strips down to her underwear as she prepares to film a new advertising campaign for luxury Italian lingerie firm “Intimissimi” in the last decade of July 2023. (Photo by Intimissimi/TNI Press)

Mary Earps of England saves a penalty taken by Jennifer Hermoso of Spain (not pictured) during the FIFA Women's World Cup Australia & New Zealand 2023 Final match between Spain and England at Stadium Australia on August 20, 2023 in Sydney, Australia. (Photo by Brendon Thorne/Getty Images)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.