A winter swimming enthusiast dives into a partly frozen lake in a partly frozen lake in Shenyang, in northeastern China's Liaoning province on January 25, 2022. (Photo by AFP Photo/China Stringer Network)

James Spears takes his 1964 German built Amphicar for a drive on Lake Mead in Nevada May 6, 2015. Its a journey many drivers dream of, rather than travelling round a lake simply driving through it. But for James Spears it may be time to make the most of the waters in Lake Mead in Nevada, as water levels are plunging as California struggles to cope with a fourthsuccessive year of droughts. (Photo by Mike Blake/Reuters)

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

“The Net thrower”. The fisherman are conducting activities on Situgunung Lake. Photo location: Situgunung lake, Sukabumi, West Java, Indonesia. (Photo and caption by Dody Kusuma/National Geographic Photo Contest)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.