To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Dachshunds are seen during a performance and art installation titled “Dachshund U.N.” at the Melbourne Museum on May 15, 2010 in Melbourne, Australia. The installation by Perth artist Bennett Miller is part of the New Wave Festival and sees 47 dachshunds representing national delegates taking part in a meeting of the United Nations' Commission on Human Rights, examining the role of the United Nations as a risk management organisation. (Photo by Lucas Dawson/Getty Images)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Lance Corpral Johnnie Miller of the Household Cavalry rehearses at Floors Castle in preparation for massed Pipe Band day on August 26, 2011 in Kelso, Scotland. The event, being held on August 28, will feature the first Scottish performance of the Household Cavalry's Musical ride in over 10 years. (Photo by Jeff J Mitchell/Getty Images)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

The Ivanpah Solar Electric Generating System is seen in an aerial view on February 20, 2014 in the Mojave Desert in California near Primm, Nevada. The largest solar thermal power-tower system in the world, owned by NRG Energy, Google and BrightSource Energy, opened last week in the Ivanpah Dry Lake and uses 347,000 computer-controlled mirrors to focus sunlight onto boilers on top of three 459-foot towers, where water is heated to produce steam to power turbines providing power to more than 140,000 California homes. (Photo by Ethan Miller/Getty Images)