A model wearing a creation by Nigerian designer Bubu Ogisi at Iamisigo brand poses for a photograph ahead of a private fashion show to launch the SS25 collection during Lagos Fashion Week in Lagos on October 27, 2024. (Photo by Olympia de Maismont/AFP Photo)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Hawk T1 aircraft of the Royal Air Force Aerobatic Team, the Red Arrows, perform a vertical loop during a practice display in Fitties, Greece on November 10, 2025. The team conducted the display practice as part of Exercise SpringHawk 2025. (Photo by AS1 Iwan Lewis/RAF)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

In this September 30, 2013 photo, farmers wait for customers next to their 1950s Chevrolet loaded with garlic for sale at the 114th Street Market on the outskirts of Havana, Cuba. The market s bustle is a result of economic reforms begun in 2010 by President Raul Castro, which includes relaxing rules on private farming. (Photo by Ramon Espinosa/AP Photo)

A villa privately built on the rooftop of a residential building in downtown Beijing has prompted complaints from neighbours living below. Professor Zhang, the villa owner, has been instructed to tear down the illegal building, according to the property managers. (Photo by Mark Ralston/AFP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.