To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Five year old Michael Esteban and his mother Kari Esteban, crawl through a 40-foot long, 4-foot high replica of a human colon on July 11, 2003 in Seattle. The colon is used to educate people on colorectal cancer. (Photo by Ron Wurzer/Getty Images)

Models promote a condom brand at the first Shenzhen s*x Culture Festival on September 21, 2007 in Shenzhen of Guangdong Province, China. The festival aims to increase awareness about reproductive health and popularise s*x education. (Photo by China Photos/Getty Images)

Two children jumping through a water hydrant's shower on a New York street. They have come from a neighbouring co-educational playgroup organised by the city's Police Department. (Photo by Orlando/Getty Images). 1950

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)