Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A giant shoe is pictured outside a life-size “Barbie Dreamhouse” of Mattel's Barbie dolls in Berlin, May 15, 2013. The life-sized house, covering about 1,400 square metres offers visitors to try on Barbie's clothes in her walk-in closet, tour her living room and her kitchen. (Photo by Fabrizio Bensch/Reuters)

A lady-in-waiting adjusts the dress and Christian Louboutin shoes of Dayangku Raabi'atul 'Adawiyyah Pengiran Haji Bolkiah as Adawiyyah waits for Prince Abdul Malik to arrive for the “bersanding” or enthronement ceremony at their wedding in the Nurul Iman Palace in Bandar Seri Begawan April 12, 2015. Malik is the son of Brunei's Sultan Hassanal Bolkiah, one of the world's richest men. (Photo by Olivia Harris/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

French artist Christophe Guinet, also known as “Mr Plant”, works on his plant shoe creation “Wood”, part of the artistic project “Just Grow It”, in his art gallery in Marseille, November 25, 2014. Guinet transforms name-brand Nike sneakers, cult footwear for urban youth, into vegetable compositions, creating a collection of artwork with trainers modified with tree bark, foam and flowers. (Photo by Jean-Paul Pelissier/Reuters)

A prototype Rollkers transportation device is displayed during a press event at the Mandalay Bay Convention Center for the 2015 International CES on January 4, 2015 in Las Vegas, Nevada. The product is not a skate; it balances for you and when you place it on the bottom of your shoe, it gives you the ability for faster transportation based on walking. The balance CES, the world's largest annual consumer technology trade show, runs from January 6-9 and is expected to feature 3,600 exhibitors showing off their latest products and services to about 150,000 attendees. (Photo by Ethan Miller/Getty Images)

In this Thursday, February 9, 2017 photo, a Bangladeshi boy pulls a rickshaw loaded with strips of leather at the highly polluted Hazaribagh tannery area in Dhaka, Bangladesh. Hazardous, heavily polluting tanneries with workers as young as 14 supplied leather to companies that make shoes and handbags for Western brands, a nonprofit group that investigates supply chains says. (Photo by A.M. Ahad/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.