Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

An Indian Sadhu, or Hindu holy man, sits for a community feast at the Sangam, the confluence of the Rivers Ganges, Yamuna and mythical Saraswati, during the annual month-long Magh Mela religious fair in Allahabad, India, Friday, January 16, 2015. Hundreds of thousands of devout Hindus are expected to take holy dips at the confluence during the astronomically auspicious period of over 45 days celebrated as Magh Mela. (Photo by Rajesh Kumar Singh/AP Photo)

An Indian worker makes a roll of the kite thread being prepared on a roadside on the outskirts of Amritsar, India, 24 November 2020. The kite string or the “Dor”, in the local language, is made of crushed glass, glue, colors, and egg to make it strong enough to hold the kite. (Photo by Raminder Pal Singh/EPA/EFE)

A relative, right, breaks down as rescuers carry the body of a victim after 14 coaches of an overnight passenger train rolled off the track near Pukhrayan village Kanpur Dehat district, Uttar Pradesh state, India, Sunday, November 20, 2016. Dozens were killed and dozens more were injured in the accident. (Photo by Rajesh Kumar Singh/AP Photo)