Julien MacDonald and Izabel Goulart backstage at Julien Macdonald presents Julien x Gabriela show during Spring Summer 2020 London Fashion Week in London, United Kingdom on September 16, 2019. (Photo by Backgrid USA)

A model walks the runway at the Christian Siriano X Lane Bryant Collection at United Nations on May 9, 2016 in New York City. (Photo by JP Yim/Getty Images)

A cow is silhouetted grazing next the smoke of a chimney of an incineration plant in Lausanne at sunrise on November 19, 2021. (Photo by Fabrice Coffrini/AFP Photo)

Bad Christmas gift makes the pretty girl look disappointed in x-mas time under the christmas tree. (Photo by pixelrain/Rex Features/Shutterstock)

Plumes of smoke rise from the snow covered volcano Villarrica, in Pucon, Chile on December 7, 2023. (Photo by Cristobal Saavedra Escobar/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.