For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Britain Football Soccer, Burnley vs Swansea City, Premier League, Turf Moor on August 13, 2016. Burnley fan with face paint outside the stadium before the match. (Photo by Ed Sykes/Reuters/Action Images/Livepic)

West Bromwich Albion's Saido Berahino (front) is challenged by Manchester City's Fernandinho during their English Premier League soccer match at The Hawthorns in West Bromwich, central England December 4, 2013. (Photo by Eddie Keogh/Reuters)

Chelsea Haardt #9, Melissa Margulies #2 and Ogom Chijindu #6 of the Los Angeles Temptation wait for the start of the Lingerie Football League's Lingerie Bowl IX against the Philadelphia Passion at the Orleans Arena February 5, 2012 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)