Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo, that paired 100 artists with 100 street-side phone booths giving them free reign to transform the peculiar hooded fixtures into anything imaginable. The exhibition has proven to be extremely popular and Brazilian photographer Mariane Borgomani set out to capture a number of the phones, my favorite of which is the painted day/night treatment above by artist Maramgoní.

A woman dances during a rehearsal by the group “Tambores de Olokun” in Rio de Janeiro, Brazil, Sunday, April 17, 2022. The Brazilian municipalities of Rio de Janeiro and Sao Paulo postponed the traditional parades of the carnival samba schools to April 22 - 23, as a result of the COVID-19 pandemic. (Photo by Bruna Prado/AP Photo)

Brazilian singer Larissa de Macedo Machado, better known by her stage name Anitta performs during the Coachella Valley Music and Arts Festival at the Empire Polo Club in Indio, California, U.S., April 22, 2022. (Photo by Maria Alejandra Cardona/Reuters)

Brazilian singer Larissa de Macedo Machado, better known by her stage name Anitta performs at the Coachella Music & Arts Festival at the Empire Polo Club on Friday, April 22, 2022, in Indio, Calif. (Photo by Amy Harris/Invision/AP Photo)

Brazilian-American model Alessandra Ambrosio and other celebs arrive at the “Vogue Paris Celebrates 100” party at Palais Galliera during spring/summer 2022 Fashion Week in Paris, France on October 1, 2021. (Photo by Best Image/Backgrid USA)

Brazilian top model Gisele Bundchen poses before a fashion show by German designer Karl Lagerfeld as part of his latest inter-seasonal Cruise collection for fashion house Chanel at the Paseo del Prado street in Havana, Cuba, May 3, 2016. (Photo by Alexandre Meneghini/Reuters)

A reveler, dressed as a Brazilian national army soldier holding a mock weapon with flowers jutting out of it, participates in the annual Gay Pride Parade in Sao Paulo, Brazil, Sunday, June 18, 2017. (Photo by Nelson Antoine/AP Photo)

Ricky Martin perfoms "La Mordidita" during the Latin Recording Academy Person of the Year gala honoring Brazilian singer Roberto Carlos in Las Vegas, Nevada November 18, 2015. (Photo by Mario Anzuoni/Reuters)