British Supermodel Kate Moss during a fashion shoot for “You” magazine at a photo studio in 1995 in New York City, New York. (Photo by Catherine McGann/Getty Images)

Mercedes' British driver Lewis Hamilton celebrates with the trophy on the podium of the Formula One Hungarian Grand Prix race at the Hungaroring circuit in Mogyorod near Budapest, Hungary, on July 19, 2020. (Photo by Mark Thompson/Reuters)

Uzbekistan's Javokhir Sindarov in action against Hans Niemann of the U.S. during the Diving Chess Competition in Cape Town, South Africa, on December 4, 2025. (Photo by Esa Alexander/Reuters)

A Sri Lankan elephant, accompanied by his mahout, browse through a roadside fruit stall in Colombo on January 19, 2015. The Sri Lankan elephant is listed as endangered by the International Union for Conservation of Nature (IUCN) as the population has declined by at least 50 percent over the last three generations, with the species threatened by habitat loss, degradation and fragmentation. (Photo by Lakruwan Wanniarachchi/AFP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Performers from the Joles ethnic group in Gambia prepare to perform with sharp blades which they say will demonstrate the magic powers of a spiritual water, that will make them immune to the cuts, during a campaign rally by incumbent President Yahya Jammeh, leader of the APRC (The Alliance for Patriotic Reorientation and Construction) in Bikama on November 24, 2016. As electoral favorite Jammeh seeks his fifth term in power, a two-week campaign period will come to an end next week ahead of the December 1st presidential election with political leaders canvassing in rural areas. (Photo by Marco Longari/AFP Photo)

Israeli soldiers cry during a state memorial ceremony marking two years since the 2014 Gaza war “Operation Protective Edge” at Mount Herzl military cemetery in in Jerusalem, Israel, 26 July 2016. More than 2.000 people were killed in the conflicts between Israel and Palestine. (Photo by Abir Sultan/EPA)

Participants ride horses, hold spears and wear historic armoured suits of the Middle Ages as they compete during the Saint George international knight tournament in Moscow, Russia, May 3, 2015. (Photo by Maxim Zmeyev/Reuters)