While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

An officer wipes sweat off the face of a Chinese People's Liberation Army (PLA) honor guard soldier as they rehearse for a welcoming ceremony for New Zealand's Governor-General Sir Jerry Mateparae at the Great Hall of the People in Beijing, Tuesday, July 21, 2015. (Photo by Mark Schiefelbein/AP Photo)

Lightning streaks across the sky as lava flows from a volcano in Eyjafjallajokul April 17, 2010. (Photo by Lucas Jackson/Reuters)

A picture taken on October 17, 2014 in Vevey shows a giant fork designed by Switzerland's artist Jean-Pierre Zaugg to commemorate Nestle's Alimentarium Food Museum 10th anniversary. World's biggest food company, Swiss Nestle Group announced results sales down by 3.1% for the first nine months of 2014 to 66.2 billion Swiss francs (55.1 billion euros). (Photo by Fabrice Coffrini/AFP Photo)

Pawel Karpinski and Nadine Kinczel of Poland dance as they compete during IPC Wheelchair Dance Sport European Championships in Lomianki near Warsaw, November 9, 2014. (Photo by Kacper Pempel/Reuters)

Vintage wine bottles dated from 1946 lay down in the wine cellar of the Massandra winery near Yalta, 28 March 2014 (Yalta is a resort city on the north coast of the Black Sea in the Autonomous Republic of Crimea, a territory recognized by a majority of countries as part of Ukraine and incorporated by Russia as the Republic of Crimea). Massandra winery has one of the largest wine collections in the world. (Photo by Sergei Ilnitsky/EPA)

A Brazil fan waits for the start of the group A World Cup soccer match between Brazil and Croatia, the opening game of the tournament, in the Itaquerao Stadium in Sao Paulo, Brazil, Thursday, June 12, 2014. (Photo by Felipe Dana/AP Photo)

A robot Ecce by the Robot studio is pictured at the world's largest industrial technology fair, the Hannover Messe, in Hanover April 13, 2015. (Photo by Wolfgang Rattay/Reuters)