A tattoo artist applying ink on a girl' s arm during the 2017 Moscow Tattoo Festival at Moscow' s Amber Plaza Shopping Center in Moscow, Russia on April 1, 2017. Tattoo artists from all over the world take part in the event. The festival' s program includes a tattoo contest, body taping art marathon, masterclasses, round table discussions and conferences. (Photo by Valery Sharifulin/TASS)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Mikhail Baburin, 66, talks to his cat Marquis at his house in the remote Siberian village of Mikhailovka, Krasnoyarsk region, Russia, December 5, 2016. Baburin, a former Navy man, barge worker and employee of a military plant in Krasnoyarsk, is the last inhabitant of Mikhailovka, which was founded in the 19th century by migrants from Russia's Mordovia region. He moved in 2000 to Mikhailovka where he was born and has lived there all alone for the last 10 years with only domestic animals. (Photo by Ilya Naymushin/Reuters)

Tracy Sarita celebrates the sunrise during the Burning Man 2015 “Carnival of Mirrors” arts and music festival in the Black Rock Desert of Nevada, September 3, 2015. Approximately 70,000 people from all over the world are gathering at the sold-out festival to spend a week in the remote desert to experience art, music and the unique community that develops. (Photo by Jim Urquhart/Reuters)

Some creations from the new “Funny Food Made Easy” book by Bill and Claire Wurtzel. “Inspiring kids to eat healthy foods with creative works of plate art and easy-to-follow instructions and illustrations. Through finished plate art, detailed step-by-step illustrations, recipes, and tips, Funny Food Made Easy provides all you and your kids need to make, eat, and enjoy healthy breakfasts, lunches, and snacks” – roughly speaking so. Here: Egg, cucumber, olive. (Photo by Bill and Claire Wurtzel/Welcome Books)

At the Krasnopresnenskaya station, the benches come from the Cathedral of Christ-Sauveur, which was built from 1839 to 1883 in memory of the victory of Russia against the army of Napoleon I. The cathedral was destroyed under Stalin in 1931, but the benches remained intact. Metro architects decided to install them in some stations. (Photo by Didier Bizet/The Washington Post)

Retired teacher Geoff Ostling displays his tattooed skin at a portrait session at his home in Petersham on May 11, 2009 in Sydney, Australia. The 62-year old has pledged to donate his skin to the National Gallery in Canberra after his death. Ostling, who did not get his first tattoo until he was in his forties, is now covered in the artwork by artist eX de Merci from neck to ankle with the theme 'all the flowers of a Sydney garden'. (Photo by Lisa Maree Williams/Getty Images)

Shephen Shine, 27, who lost a leg when serving in Iraq in 2007, is tattood with a regimental tattoo reading “Their Sacrifice – Our Freedom” during the Ink For Heroes event on June 18, 2011 in Catterick, England. Ink For Heroes is a charity event to raise money and awareness of the soldiers that get injured during service, with all proceeds going to both “Help The Heroes” and “The British Legion”. Injured soldiers can also get tattooed for free during the event. (Photo by Bethany Clarke/Getty Images)