Visitors hold ice blocks to cool themselves in hot weather at a water park on June 23, 2016 in Chongqing, China. Citizens and visitors escaped high temperature at a water park in Yangren Jie (also known as Foreigner Street), Nan'an District of south China's Chongqing. (Photo by VCG/VCG via Getty Images)

Entomologist Anna Platoni wears a hat made of tropical flowers made by florist Emma Reynolds with a Blue Morpho butterfly on her cheek to mark the opening of Butterflies in the Glasshouse at RHS Garden Wisley, south of London, on Janurary 15, 2016. (Photo by Luke MacGregor/PA Wire/RHS)

Close Encounter of the Insect Kind: “Check out the awesome face on this praying mantis. I can't get over the mouth, it's like something from a science fiction movie. Of all photographic styles macro is definitely my favorite. I am constantly amazed, in every photo that I take, by the intricate level of detail that exists on even the smallest of creatures. It's a stark reminder that a very complex and infinitely beautiful world exists just beyond our human-sized level of perception. Photo taken in Donnybrook, Queensland, Australia” – Andrew Young. (Photo by Andrew Young/National Geographic Photo Contest via The Atlantic)

A masked protester talks to a soldier during clashes after the funeral of Brig. Gen. Wissam al-Hassan October 21, 2012. Lebanese soldiers fired guns and tear gas to push back hundreds of protesters who broke through a police cordon and tried to storm the government headquarters in Beirut. (Photo by Hussein Malla/Associated Press)

Joshua Patino stands on a ladder to put finishing touches on a giant dinosaur exhibit at PAX East in the Boston Convention and Expo Center, Thursday, April 21, 2016, in Boston. PAX East, an annual celebration of gaming culture, is expected to draw tens of thousands of visitors Friday through Sunday. It's a place where serious gamers can preview unreleased video games and devices, compete in tournaments, hear live music and meet others for whom gaming is a way of life. (Photo by Elise Amendola/AP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Florin Bors, aged 8 from Bacau, northern Romania, wearing a bear fur takes a break from performing a holiday season ritual in Bucharest, Romania, Tuesday, December 16, 2014. In pre-Christian rural traditions, dancers wearing colored costumes or animal furs, touring house to house in villages singing and dancing to ward off evil. In recent years following the economic downturn in Romania, a European Union member since 2007, the tradition has moved to Romania's cities where dancers travel to perform the ritual for money. (Photo by Octav Ganea/AP Photo/Mediafax)

Hindu women worship the Sun god Surya in the polluted waters of the river Yamuna during the Hindu religious festival of Chatt Puja in New Delhi October 30, 2014. Hindu women fast for the whole day for the betterment of their family and the society during the festival. (Photo by Ahmad Masood/Reuters)