While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Bikini-clad women ski as they are led by a car during a performance on the frozen Yenisei River outside Krasnoyarsk, Siberia, Russia, March 20, 2016. The performance, entitled “Siberian Spring's Strings” and created with the participation of artist Vasily Slonov, marked the day of spring equinox (vernal equinox), according to organizers. (Photo by Ilya Naymushin/Reuters)

A demonstrator jumps from a vehicle of the Organisation for Security and Co-operation in Europe (OSCE) during a protest to demand what protesters say is true information from the OSCE about the shelling in Donetsk, Ukraine (since April 2014, the city is the administrative centre of the Donetsk People's Republic), July 23, 2015. The graffiti reads, “Stop moronic war!”. (Photo by Alexander Ermochenko/Reuters)

Police fire rubber bullets as they help an Atletico Paranaense fan during clashes between Vasco da Gama soccer fans and Atletico Paranaense fans at their Brazilian championship match in Joinville in Santa Catarina, on December 8, 2013. Dozens of fans fought a savage battle on the terraces at the match on Sunday, interrupting play for more than one hour and leaving at least three people reportedly in serious condition. (Photo by Carlos Moraes/Agência O DIA)

German Oliver Struempfl competes to set a new world record in carrying one liter beer mugs over a distance of 40 m (131 ft 3 in) in Abensberg September 7, 2014. Struempfl carried 27 mugs over 40 meters to set a new record for the Guinness book of records. (Photo by Michael Dalder/Reuters)

Water is seen on part of the glacial ice sheet that covers about 80 percent of the country is seen on July 17, 2013 on the Glacial Ice Sheet, Greenland. As the sea levels around the globe rise, researchers affilitated with the National Science Foundation and other organizations are studying the phenomena of the melting glaciers and its long-term ramifications. The warmer temperatures that have had an effect on the glaciers in Greenland also have altered the ways in which the local populace farm, fish, hunt and even travel across land. In recent years, sea level rise in places such as Miami Beach has led to increased street flooding and prompted leaders such as New York City Mayor Michael Bloomberg to propose a $19.5 billion plan to boost the citys capacity to withstand future extreme weather events by, among other things, devising mechanisms to withstand flooding. (Photo by Joe Raedle)

An young Indian Jain devotee dressed as Lord Krishna participates in a religious rally organised on the occasion of Mahavir Jayanti in Kolkata on April 2, 2015. The most important religious holiday in Jainism, Mahavir Jayanti celebrates the birth of Mahavira, the last Tirthankara, which is generally accepted as 599 BCE. (Photo by Dibyangshu Sarkar/AFP Photo)

Pedra da Gavea highline, 850 meters above the city, 100 meters direct exposure, March 24, 2013. Brian Mosbaugh on the line. Carefully tiptoeing almost 3000 metres above Rio de Janeiro on a thin wire got a bit too much for this adrenaline junkie – so he decided to have a LIE DOWN. Fearless Brian Mosbaugh is so used to the perilous heights he decided he deserved a short break and proceeded to kick back and relax over the famous Brazilian city. (Photo by Scott Rogers/Caters)

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