While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

This picture taken on July 25, 2014 shows people cooling off in a waterpark in Suining, southwest China's Sichuan province. Meteorological departments issued an orange alert for high temperature as a heat wave embraces Sichuan province, with temperature of most area topped 37, local media reported. (Photo by AFP Photo)

In this photo posted on Twitter, Sunday, May 3, 2015, and provided by NASA, Italian astronaut Samantha Cristoforetti sips espresso from a cup designed for use in zero-gravity, on the International Space Station. Cristoforetti, the first Italian woman in space, fired up the first espresso machine in space, which uses small capsules, or pods, of espresso coffee. (Photo by AP Photo/NASA)

Juno, a Beluga whale, greets a young viewer at the Mystic aquarium in Connecticut, USA on December 5, 2015. (Photo by Tim Clayton/Corbis)

Nur Elita, an Acehnese woman, screams during caning as part of her sentence in the courtyard of Baiturrahman mosque in Banda Aceh, Indonesia's Aceh province December 28, 2015. Nur Elita received five strokes of the cane for having pre-marital s*x with her boyfriend, according to local media. Aceh is the only province in Indonesia, the world's most populous Muslim country, where Islamic law is implemented, according to local media. (Photo by Junaidi Hanafiah/Reuters)

A jogger runs along Bregagh Road at Dark Hedges, Armoy, Northern Ireland, Wednesday, February 10, 2016. Road markings have been painted by mistake on the world famous road that features the Dark Hedges tree lined road which was made famous by the Game of Thrones and is now a massive tourist attraction. (Photo by Peter Morrison/AP Photo)

A model poses at Checkpoint Charlie, a historic place in the German capital to promote the fashion magazine “Sous” on June 12, 2012. (Photo by Maurizio Gambarini)

A woman jumps as a friend (not seen) takes a photo in front of a large drawing of Pope Francis depicting him as a superhero near the Vatican January 29, 2014. The Argentinian Pope is shown taking off into air with his right fist clenched in a classic Superman style. (Photo by Alessandro Bianchi/Reuters)