Ghanaian fans take a selfie prior to a Group G football match between Germany and Ghana at the Castelao Stadium in Fortaleza during the 2014 FIFA World Cup on June 21, 2014. (Photo by Patrik Stollarz/AFP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A man carries his wife on his back as they make their way with their luggage along a flooded tunnel to catch their train, after heavy rainfall hit Jinhua, Zhejiang province, China, July 21, 2015. (Photo by Reuters/China Daily)

Participants take part in the annual Great Spitalfields Pancake Race in aid of London's Air Ambulance in London, Britain February 9, 2016. (Photo by Stefan Wermuth/Reuters)

Muslim children play sack race during Eid-al-Fitr celebration in Taguig city, south of Manila July 18, 2015. (Photo by Romeo Ranoco/Reuters)

Models prepare backstage before a presentation as part of Fashion Weekend Plus Size Summer 2015 collection show in Sao Paulo, July 25, 2015. (Photo by Nacho Doce/Reuters)

A woman walks past a giant Pac-Man in Tokyo's Shinjuku area, Wednesday, August 12, 2015. The three-meter (about nine feet and 10 inches)-tall Pac-Man and other video game characters, made of Lego bricks, were on display to promote the upcoming movie “Pixels”. (Photo by Ken Aragaki/AP Photo)

Revelers, covered in coloured powder, celebrate, during a Holi Run Festival in Madrid, Spain, Sunday, April 12, 2015. Thousands of revelers took part in the festival that includes a mini marathon. The festivals are fashioned after the Hindu spring festival Holi, which is mainly celebrated in the north and east of India. (Photo by Andres Kudacki/AP Photo)