The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

A protester raises her fist at the entrance of Highway 280 and S. 4th St. as people protest the killing of George Floyd in Minneapolis in downtown San Jose, Calif., on Friday, May 29, 2020. (Photo by Nhat V. Meyer/Bay Area News Group)

Lance Sergent Martin Mitchell (R) pins medals to Coldstream Guardsman Martin Hughes in the Tailor Shop in Wellington Barracks on April 20, 2011 in London, England. Soldiers involved in the Royal Wedding of Prince William and Catherine Middleton are preparing their ceremonial duties ahead of the day. (Photo by Oli Scarff/Getty Images)

Penitents wearing masks, known locally as “Morions” take a selfie during the start of Holy Week celebrations in Mogpog, Marinduque in central Philippines March 21, 2016. The Moriones is an annual festival held on Holy Week on the island of Marinduque, Philippines. The “Moriones” are men and women in costumes and masks replicating the garb of biblical Roman soldiers as interpreted by local folks. (Photo by Erik De Castro/Reuters)

A participant peeks from his costume before the start of the the annual London Pantomime Horse Race in Greenwich, Britain December 13, 2015. (Photo by Neil Hall/Reuters)

Indian women beat men with stick (Lathi) during celebration of Lathmar Holi in Nandgaon village of Mathura district in Uttar Pradesh, India on February 25, 2018. Holi is observed in India at the end of the winter season on the last full moon of the lunar month. (Photo by Javed Sultan/Anadolu Agency/Getty Images)

The thousands of students gathered at Newcastle Racecourse near Newcastle upon Tyne, United Kingdom on March 3, 2019 for a booze-filled night of mayhem. The last race ended at approximately 8pm then the grandstand became like a night-club. (Photo by Craig Connor/North News and Pictures)

Riot police clash with protesters during a rally to demand a referendum to remove Venezuela's President Nicolas Maduro in Caracas, Venezuela, September 1, 2016. (Photo by Marco Bello/Reuters)