Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

Solve Sundsbo is a Norwegian photographer who lives in London. His career began when four months into a course at the London College of Printing he became Nick Knight’s assistant.

Mare Sorie, left, and her friend Tsehaynesh Golja, right, take a rest as they carry bundles of firewood from the forest around Entoto mountain near Addis Ababa, Ethiopia Friday, July 17, 2020. (Photo by Mulugeta Ayene/AP Photo)

Candice Swanepoel attends the Victoria's Secret Very s*xy Tour Stop in Dallas at Victoria's Secret Beauty at the NorthPark Mall on March 22, 2012 in Dallas, Texas. (Photo by Peter Larsen/ Getty Images for Victoria's Secret)

People affected by Hurricane Maria bathe in water piped from a creek in the mountains, in Naranjito, Puerto Rico, Thursday, September 28, 2017. Residents of the area drive to the pipes to bathe because they were left without water supplies by the damage caused by Hurricane Maria. The pipe was set up by a neighbor who ran it from a creek in his property to the side of the road in order to help those left without water. (Photo by Ramon Espinosa/AP Photo)

Members of the Mayossa Folk Dance Group pour water on young women in Kiskunmajsa, some 140 kms southeast of Budapest, Hungary, Monday, April 2, 2018. According to a several hundred years old tradition of Hungarian villages young men pour water on young women who in exchange present their sprinklers with beautifully colored eggs on Easter Monday. (Photo by Sandor Ujvari/MTI via AP Photo)

Mailin Gobbo reacts as she leaves the courtroom after hearing a judge acquit former Catholic Priest Carlos Eduardo Jose, who she says sexually abused her for years when she was an adolescent, in San Martin, Argentina, Tuesday, March 9, 2021. The court acquitted the 62-year-old, citing the statute of limitations had run out. (Photo by Natacha Pisarenko/AP Photo)

This photo taken on January 30, 2020 shows officials in protective suits checking on an elderly man wearing a facemask who collapsed and died on a street near a hospital in Wuhan. AFP journalists saw the body on January 30, not long before an emergency vehicle arrived carrying police and medical staff in full-body protective suits. The World Health Organization declared a global emergency over the new coronavirus, as China reported on January 31 the death toll had climbed to 213 with nearly 10,000 infections. (Photo by Hector Retamal/AFP Photo)