While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Polling station officials dressed as traditional Balinese performers vote in Badung regency on the Indonesian island of Bali December 9, 2015 in this photo taken by Antara Foto. Around 100 million Indonesians were expected to go to the polls on Wednesday in many parts of the country to elect heads of local government. (Photo by Wira Suryantala/Reuters/Antara Foto)

MTV “Ex On The Beach” star Charlotte Dawson and Big Brother star Sam Giffen (not pictured) having fun on a night out in Manchester, England after leaving neighbourhood restaurant on September 8, 2016. (Photo by XposurePhotos.com)

Demonstrators wear masks depicting Brazil's former president Luiz Inacio Lula da Silva (R) and Brazil's President Dilma Rousseff (L) as they take part in a protest calling for the impeachment of Rousseff at Paulista Avenue in Sao Paulo, Brazil, December 13, 2015. (Photo by Nacho Doce/Reuters)

Giant panda Meng Meng plays on a tree at a Siberian tiger-breeding base in Changchun, China on December 10, 2015. (Photo by Xu Chang/Xinhua Press/Corbis)

A worker is immersed in a kaleidoscope of colour while they paint traditional umbrellas in Juwiring, Klaten, Central Java, Indonesia in December 2023. The workers who spend around 8 hours a day, depending on order quantities and customer deadlines are paid around Ј200 a month. They will paint a batch over the period of two to three days until each layer of paint is dry. Extras of the traditional umbrella will be made as many tourists come to buy them. (Photo by Lia Indriani/Solent News & Photo Agency)

Chinese American actress Bai Ling arrives at the 58th Golden Horse Awards in Taipei, Taiwan, Saturday, November 27, 2021. Bai is a guest at this year's Golden Horse Awards, one of the Chinese-language film industry's biggest annual events. (Photo by Billy Dai/AP Photo)

Postal worker Eddie Smith, dressed as Santa Claus, waves to a neighbor on his mail route in Washington, U.S., December 21, 2021. (Photo by Evelyn Hockstein/Reuters)