This picture taken on July 25, 2014 shows people cooling off in a waterpark in Suining, southwest China's Sichuan province. Meteorological departments issued an orange alert for high temperature as a heat wave embraces Sichuan province, with temperature of most area topped 37, local media reported. (Photo by AFP Photo)

A competitor poses before the Tough Guy Challenge endurance race on January 27, 2013 in Telford, England. Every year thousands of people run the 8 mile assault course which involves freezing temperatures, fire and ice. (Photo by Michael Regan)

A woman react inside a cloud of paint powder during the holi one colour Festival held in the city of Cape Town, South Africa, Saturday, March 2, 2013. Thousands of people are taking part in the festival by throwing coloured paint powder at each other to express freedom and the colour of everyday life. (Photo by Schalk van Zuydam/AP Photo)

We all have our own ways of passing time on our daily commutes. Some people read, others try to sleep, and many listen to music or play on their phones. But one creative commuter has a simple and highly entertaining way that hopefully more people will embrace. By placing a face from a newspaper in front of a person at just the right angle, they transform other commuters into recognizable celebrities while keeping the unbeknownst participant obscured.

A man and his dog wade through a flooded road in Vila Velha, Espirito Santo state, Brazil, on December 27, 2013. At least 44 people have died and more than 60,000 have been left homeless following torrential rains over the past few weeks in southeast Brazil. (Photo by Yasuyoshi Chiba/AFP Photo)

An anti-government protester sits on the ground in front of police during a demonstration in Sarajevo February 6, 2014. Hundreds of people turned out in solidarity in the capital Sarajevo, with teenagers throwing eggs and stones at a government building and fought with police. Four officers were taken to hospital, officials said. (Photo by Dado Ruvic/Reuters)

In this February 2, 2014 photo, people take pictures inside a cave at Apostle Islands National Lakeshore in northern Wisconsin, which has been transformed into a dazzling display of ice sculptures by the arctic siege gripping the Upper Midwest. (Photo by Brian Peterson/AP Photo/Minneapolis Star Tribune)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.