A woman smokes marijuana during the annual 4/20 marijuana rally on Parliament Hill in Ottawa, Ontario, Canada, April 20, 2017. (Photo by Chris Wattie/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Party-goers partake in a festival better known as Holi One, during International Workers Day in Johannesburg, South Africa, 01 May 2015. The colour festival promotes togetherness as well as colourness in everday life. May Day is observed worldwide every year on 01 May. (Photo by Kevin Sutherland/EPA)

A wax figure depicting Jennifer Lopez by wax museum Madame Tussauds dressed in a new set of clothes attracts the attention of pedestrians during a press event at a beach bar in Berlin,†Germany, August 21, 2015. (Photo by Jens Kalaene/EPA)

MTV “Ex On The Beach” star Charlotte Dawson and Big Brother star Sam Giffen (not pictured) having fun on a night out in Manchester, England after leaving neighbourhood restaurant on September 8, 2016. (Photo by XposurePhotos.com)

A hot air balloon in tortoise shape flies in the air during the Tazaungdaing air balloon festival in Pyin Oo Lwin, Myanmar, 25 November 2015. During the festival, hot air balloons made of multicolored papers and hung with paper lanterns, fireworks and fire sticks are exploded in mid-air. (Photo by Hein Htet/EPA)

A migrant carries his belongings as he arrives at the Beijing railway station to catch a train in Beijing, Friday, February 13, 2015. (Photo by Andy Wong/AP Photo)

Jean-François Leroy launched Visa Pour l’Image, the international photojournalism festival, in Perpignan in 1989. Before heading up the festival, Leroy was shooting reportage for the agency Sipa Press and also working for Photo-Reporter, Le Photographe, Photo-Revue and Photo Magazine. He is the chairman of the company Images Evidence. Photo: 2008 Visa d'or Feature: Brent Stirton. Conservation Rangers from an Anti-Poaching unit work with locals to evacuate the bodies of four Mountain Gorrillas killed in mysterious circumstances in the park, July 24, 2007, Virunga National Park, Eastern Congo. (Photo by Brent Stirton/Exclusive by Getty Images)