A model wears a floral head dress as she promotes a chain of garden centres at the Royal Horticultural Soceity's Chelsea Flower Show in London, Britain, May 18, 2015. (Photo by Toby Melville/Reuters)

Riot police use a water cannon to disperse LGBT rights activist before a Gay Pride Parade in central Istanbul, Turkey, June 28, 2015. Turkish police fired water cannon and rubber pellets to disperse a crowd gathered in central Istanbul for the city's annual gay pride parade, a Reuters cameraman at the scene said. The police appeared intent on stopping the crowd gathering near Taksim Square, the cameraman said. Taksim is a traditional rallying ground for demonstrators and saw weeks of unrest in 2013. (Photo by Kemal Aslan/Reuters)

A man presents a self-made robot that local media reported is able to carry a person, in Heihe, Heilongjiang province, China, April 5, 2017. (Photo by Reuters/China Daily)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Women wearing traditional hats, known as a non la, sell fruits in Hoi An, Vietnam April 4, 2016. The non la hats are made of readily available materials such as palm leaves, tree bark and bamboo and are visible everywhere in the city, a UNESCO World Heritage site. Hoi An's history as a busy trading port is evident throughout its architecture, a mix of eras and styles, with traditional wooden Vietnamese houses, Chinese temples and French colonial buildings. (Photo by Jorge Silva/Reuters)

In a country where some 200 breweries produce well over 1,000 different beers, surely no one is considering brewing their own? Wrong. Here: Arnaud Laloy, member of the Belgian Homebrewers association, adds hop in the brewing process to create his own beer in the garage of his house in Neufchateau, Belgium, August 11, 2016. (Photo by Francois Lenoir/Reuters)

Men push a motorbike through a street flooded by a river that overflowed from heavy rains caused by Hurricane Matthew in Leogane, Haiti, Wednesday, October 5, 2016. Rescue workers in Haiti struggled to reach cutoff towns and learn the full extent of the death and destruction caused by Hurricane Matthew as the storm began battering the Bahamas on Wednesday and triggered large-scale evacuations along the U.S. East Coast. (Photo by Dieu Nalio Chery/AP Photo)

A man in a Donald Trump mask joins hundreds of other protesters and activists as they march during a demonstration near a midtown hotel which is hosting a black-tie fund-raiser for the state Republican Party on April 14, 2016 in New York City. (Photo by Spencer Platt/Getty Images)