An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

In this June 20, 2015 photo, Niberta Galvez uses the bottom half of his shirt to collect coca leaves in Samugari, Peru. Coca farmers were among the locals who, in 1984, formed citizen militias to help the military beat back Shining Path rebels, reducing them to a small group of fewer than 500 who now are deeply involved in drug trafficking. (Photo by Rodrigo Abd/AP Photo)

In this June 23, 2015 photo, Ashaninka Indian beauty contestants pose for a photo with members of a visiting music group, hired to perform during the annual founding anniversary festivities, in Otari Nativo, Pichari, Peru. The contestants wear the simple brown dresses of the Ashaninka woman, their faces dotted in a traditional design with a red dye extracted from a spice called achiote. (Photo by Rodrigo Abd/AP Photo)

Nubian women sell traditional handicrafts at the Nubian Gharb Suheil village, near Aswan south of Egypt, October 1, 2015. For half a century, Egypt's Nubians have patiently lobbied the government in Cairo for a return to their homelands on the banks of the upper Nile, desperate to reclaim territory their ancestors first cultivated 3,000 years ago. (Photo by Mohamed Abd El Ghany/Reuters)

In this November 19, 2015 photo, Ester Melendez feeds banana porridge to her nine-month-old daughter Dina, in Pichiquia, an Ashaninka indigenous community in Peru's Junin region. Incursions and assaults by loggers, miners, colonists and leftist guerrillas have reduced the lands of the Ashaninka people in the Peruvian Amazon, leaving many of the 97,000 members of the group malnourished, despite efforts by the government and independent organizations to help. (Photo by Rodrigo Abd/AP Photo)

In this January 29, 2017 photo, musicians perform for dancers on the shores of Lake Titicaca, as they practice before their presentation for the Virgin of Candelaria celebrations in Puno, Peru. Dancers in colorful masks and elaborate costume celebrate the Virgin of Candelaria, patron saint of communities along the shore of Lake Titicaca, in what's considered the largest Catholic festival in the Andes. (Photo by Rodrigo Abd/AP Photo)