A woman uses the Aurasma app on an iPad which displays a virtual 3D animation of a Thundercat character which her colleague pretends to fight at the 2012 London Toy Fair at Olympia Exhibition Centre on January 24, 2012 in London, England. The annual fair, which is organised by the British Toy and Hobby Association, brings together toy manufacturers with retailers from around the world. (Photo by Oli Scarff/Getty Images)

Runners warm up during the Team Pants And Bra photcall at City Hall on January 26, 2012 in London, England. Team Pants and Bra sprinted through central London this morning, encouraging fellow runners to join TeamPB and proudly wear pants and bras for the Virgin London Marathon in April, representing The Prostate Cancer Charity and Breast Cancer Care. (Photo by Ian Gavan/Getty Images for Prostate Cancer)

A Chelsea Pensioner poses as he views displays through a floral design of Britain's Queen Elizabeth at the Chelsea Flower Show in London, Britain, May 23, 2016. (Photo by Toby Melville/Reuters)

Fashionista poses for photographers during London Fashion Week in London, Britain on September 13, 2019. (Photo by Henry Nicholls/Reuters)

A model walks the runway at the Pam Hogg show during London Fashion Week September 2019 at Victoria House on September 13, 2019 in London, England. (Photo by Splash News and Pictures)

Shepherd Ben Blackmore stands with his flock of Exmoor Horn sheep in Savile Row, London, Britain October 5, 2015. The Campaign for Wool marked the beginning of Britain's national Wool Week on Monday, on one of London's most renowned streets. (Photo by Peter Nicholls/Reuters)

People ride a prototype of a driverless vehicle as it is moves through a pedestrian area in Greenwich, east London, February 11, 2015. Britain has begun testing driverless cars in four cities, launching the first official trials ahead of a series of planned rule reviews to accommodate the new technology. (Photo by Suzanne Plunkett/Reuters)

Performers in costume perform in the rain during the parade on the second day of the Notting Hill Carnival in west London on August 31, 2015. Nearly one million people are expected by the organizers Sunday and Monday in the streets of west London's Notting Hill to celebrate Caribbean culture at a carnival considered the largest street demonstration in Europe. The Notting Hill Carnival started in the 1960s, when the area had a large population of immigrants recently arrived from the Caribbean and was notorious for its slums – a far cry from today when it is one of London's most expensive places to live. (Photo by Leon Neal/AFP Photo)