An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A Muslim woman prays at the Al Meroz hotel in Bangkok, Thailand, August 29, 2016. Predominately Buddhist Thailand has opened its first halal hotel as hopes to attract more Muslim visitors and boost one of the few bright spots in its economy. (Photo by Chaiwat Subprasom/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A Muslim man carries holy incensed smoke through a pedestrian subway in Mumbai, India, May 13, 2016. (Photo by Danish Siddiqui/Reuters)

Iraqi workers make traditional sweets, during the Muslim fasting month of Ramadan in Baghdad, June 13, 2016. (Photo by Khalid al Mousily/Reuters)

A Muslim worshipper belonging to the Mouride Brotherhood prays in the sea during the “prayer preformed at sea” ceremony in Dakar on September 21, 2023. Followers of the Muslim Mouride brotherhood in Senegal gather for a ceremony celebrating the prayer that the founder of the brotherhood, Cheikh Amadou Bamba preformed at sea when exiled to Gabon by the French. (Photo by John Wessels/AFP Photo)

Nigerians take a photo in their traditional clothes during Eid al-Fitr prayers in Lagos, Nigeria on May 2, 2022. Muslims gather to perform Eid al-Fitr prayers held in Nigeria, the country with the largest Muslim population in Africa. (Photo by Adeyinka Yusuf/Anadolu Agency via Getty Images)