Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A Syrian boy plays with the head of a sacrificed sheep at a DIP camp for Interally Displaced Persons near the town of Aqrabat in Syria's northern Idlib province on August 12, 2019. Known as the “big” festival, Eid Al-Adha is celebrated each year by Muslims sacrificing various animals according to religious traditions, including cows, camels, goats and sheep. The festival marks the end of the Hajj pilgrimage to Mecca and commemorates Prophet Abraham's readiness to sacrifice his son to show obedience to God. (Photo by Aaref Watad/AFP Photo)

A boy sits next to sacrificial goats resting during Eid al-Adha in New Delhi, India, 29 June 2023. Muslims around the world celebrate Eid al-Adha or feast of sacrifice, by slaughtering sheep, goats and cows to commemorate Prophet Abraham's willingness to sacrifice his son Ismail at God's command. (Photo by Harish Tyagi/EPA)

A woman has her hands painted with traditional henna as she attends Eid al-Adha prayers at historical Badshahi mosque in Lahore, Pakistan, Monday, June 17, 2024. Eid al-Adha or Feast of Sacrifice, the most important Islamic holiday, marks the willingness of the Prophet Ibrahim, Abraham to Christians and Jews, to sacrifice his son. During the holiday, which in most places lasts three days, Muslims slaughter goat, sheep or cattle, distribute part of the meat to the poor. (Photo by K.M. Chaudary/AP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)