A view of the spectacular colour of clouds at sunset on January 17, 2005 in Beijing, China. (Photo by China Photos/Getty Images)

Actress Penelope Cruz attends a photocall promoting the film “Chromophobia” at the Palais during the 58th International Cannes Film Festival May 21, 2005 in Cannes, France. (Photo by M. J. Kim/Getty Images)

A fisherwoman prepares a meal in her home in a fishing village in Virar, about 40 km (25 miles) from Mumbai December 27, 2005. (Photo by Adeel Halim/Reuters)

A massive sand storm cloud is close to enveloping a military camp as it rolls over Al Asad, Iraq, April 27, 2005. (Photo by Cpl. Alicia M. Garcia, U.S. Marine Corps/Reuters/U.S. Department of Defense)

5-year-old Rina Kumari rubs her eye while cracking stones on the banks of Mahananda river in Siliguri, northeast India, March 5, 2005. Over 400 million people in India live below the internationally agreed poverty line (living on less than US $1 per day). According to estimates, several hundred thousand children work as labourers and beg on the streets in India. (Photo by Desmond Boylan/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.