A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Grand Champion Oakhurst Crusin' in Chrome, an Australian Shepard, poses backstage at the Westminster Kennel Club Dog Show after winning best of opposite s*x on February 13, 2012 in New York City. (Photo by Michael Nagle/Getty Images)

A model has a wig prepared backstage before The Blonds Spring/Summer 2017 collection during New York Fashion Week in the Manhattan borough of New York, U.S., September 11, 2016. (Photo by Lucas Jackson/Reuters)

A model wears a creation by Inmaculada Martinez on the backstage, during the International Flamenco Fashion Show SIMOF in the Andalusian capital of Seville, Spain February 8, 2019. (Photo by Marcelo del Pozo/Reuters)

Models backstage ahead of the Etam Winter 2019/Summer 2020 show as part of Paris Fashion Week At Roland Garros on September 24, 2019 in Paris, France. (Photo by Rex Features/Shutterstock/SIPA Press)

A model has her hair and make-up done backstage ahead of a show of British designer Jasper Conran at the London Fashion Week, in London, Britain, 15 September 2018. (Photo by Tolga Akmen/EPA/EFE)

Dancer Elizabeth Suarez, 29, gets ready to perform at the backstage of a cinema where the “Cuerda Viva” (Live Strings) alternative music festival is taking place, in Havana, February 26, 2016. (Photo by Alexandre Meneghini/Reuters)