A sticker is seen at the Rocky Mountain Guns and Ammo store in Parker, Colorado July 24, 2012. The killing of 12 people at a midnight screening of the new Batman movie in the Denver suburb of Aurora may spark a fresh round of soul-searching on America's relationship with guns but few predict any real change in the law. (Photo by Shannon Stapleton/Reuters)

Sara White, dressed as Ginny Weasley, a fictional character in J. K. Rowling's Harry Potter series, poses for portrait at the launch of “Harry Potter and the Cursed Child” at Foyles book store on July 30, 2016 in London, England. The script book of the play of the same name, which is on at Palace Theatre, billed as the eighth Harry Potter story, is on sale from midnight tonight. (Photo by Rob Stothard/Getty Images)

People react as the body of a relative is retrieved from the ruin of a building at an area affected by an earthquake in Mamuju, West Sulawesi, Indonesia, Friday, January 15, 2021. A strong, shallow earthquake shook Indonesia's Sulawesi island just after midnight Friday, toppling homes and buildings, triggering landslides and killing a number of people. (Photo by Yusuf Wahil/AP Photo)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)