People leave a giant air purifier, which its inventor calls a “super tree”, in Lima's district of Jesus Maria November 24, 2014. In Peru's notoriously polluted capital Lima, local inventor Jorge Gutierrez, a retired naval engineer, is deploying the giant air purifiers that double as billboards to suck up carbon dioxide and dangerous levels of smog. (Photo by Mariana Bazo/Reuters)

Up to 35% of Mongolians still live a nomadic life, depending on their land to survive. But environmental changes, particularly desertification, means this way of life is under threat. Korean photographer Daesung Lee’s Futuristic Archaeology images show billboard-size backdrops of lush steppe contrasting with actual scenery as former nomads enact scenes of hunting, herding and Mongolian wrestling. (Photo by Daesung Lee)

In this Monday, June 29, 2020 a man wearing a face mask to protect against coronavirus, walks past a hair product billboard on the street in Soweto, Johannesburg, South Africa. Africa now has more than a half-million confirmed coronavirus cases as the continent-wide total is now over 508,000 after South Africa recorded another day of more than 10,000 confirmed cases as a new global hot spot. (Photo by Themba Hadebe/AP Photo/File)

A political billboard by the artist Karen Fiorito satirising Donald Trump and Elon Musk in Phoenix, US on March 12, 2025. The artwork, titled Twitler and Putin’s Puppet Do Washington, depicts Musk as a puppet master controlling Trump. The artwork on the other side, Liar in Chief, references Project 2025, a conservative proposal to overhaul the federal government. (Photo by Eduardo Barraza/ZUMA Press Wire/Rex Features/Shutterstock)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.