A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

Shoppers wrestle over a television as they compete to purchase retail items on “Black Friday” at an Asda superstore in Wembley, north London November 28, 2014. Britain's high streets, malls and online sites were awash with discounts on Friday as more retailers than ever embraced U.S.-style “Black Friday” promotions, seeking to kickstart trading in the key Christmas period. In the United States the Friday following the Thanksgiving Day holiday is called Black Friday because spending usually surges and indicates the point at which American retailers begin to turn a profit for the year, or go “into the black”. (Photo by Luke MacGregor/Reuters)

Roxy, a Red Labradoodle, Jaku, a Black and Tan Lurcher, Kobe, a White German Shepherd, Rocky, a Black and Tan German Shepherd, and Busy, an English Springer Spaniel Cross, queue outside an Aldi store in Hinckley, Leicestershire, UK on Monday, December 1, 2025. (Phoot by Lucy Ray/PA Media Assignments)

A snowflake rests on black velvet after a snowfall in Knoxville on Tuesday, January 28, 2014. (Photo by Adam Lau/News Sentinel)

Emily Ratajkowski sizzled in a plunging black swimsuit. The model is holidaying in the Adriatic near the Mediterranean Sea in the second decade of July 2025. (Photo by Instagram)

Italian television presenter Diletta Leotta stunned in a bold black dress in the first decade of November 2025. (Photo by @DilettaLeotta/Instagram)