A journalist uses their phone to take a picture at the press preview for “Vogue 100: A Century of Style” exhibiting the photographs that has been commissioned by British Vogue since it was founded in 1916 at National Portrait Gallery on February 10, 2016 in London, England. (Photo by Stuart C. Wilson/Getty Images)

A replica of the Wall-E character is remotely controlled with a mobile phone by Bolivian student Esteban Quispe, 17, in Patacamaya, south of La Paz, December 10, 2015. Quispe built the Wall-E robot using materials he obtained from a rubbish dump in the town located in the Andean highland region. He hopes to mechanize agriculture in Patacamaya by making use of robots that operate on solar energy, Quispe told Reuters. (Photo by David Mercado/Reuters)

People take pictures with their mobile phone of a scale model of a dinosaur displayed in front of La Sapienza University headquarters in Rome April 10, 2015. The realistic reproductions of dinosaurs are part of the “Dinosaurs in the flesh, science and art bring to life the rulers of a lost world” exhibition. (Photo by Alessandro Bianchi/Reuters)

In this February 1, 2017 photo, Anjali Lama, a transgender model from Nepal, looks at her mobile phone backstage during Lakme Fashion week in Mumbai, India. Growing up as the fifth son in a poor farming family in rural Nepal the dream to be a fashion model came late in life.(Photo by Rafiq Maqbool/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Japanese researchers have sparked hopes of finding a cure for human baldness after successfully growing hair on hairless mice by implanting follicles created from stem cells, Agence France Presse reports. A picture taken on April 13, 2012 and released by the Tsuji Lab Research Institute for Science and Technology of the Tokyo University of Science shows a hairless mouse with black hair on its back at the laboratory in Noda, Chiba Prefecture. (Photo by Tokyo University of Science via AFP)

In this handout image provided by Ogilvy, a burger made from cultured beef, which has been developed by Professor Mark Post of Maastricht University in the Netherlands (pictured) is shown to the media during a press conference on August 5, 2013 in London, England. The in-vitro burger, cultured from cattle stem cells, the first example of what its creator says could provide an answer to global food shortages and help combat climate change, was fried in a pan and tasted by two volunteers. The burger is the result of years of research by Dutch scientist Mark Post, a vascular biologist at the University of Maastricht, who is working to show how meat grown in petri dishes might one day be a true alternative to meat from livestock.The meat in the burger has been made by knitting together around 20,000 strands of protein that has been cultured from cattle stem cells in Post's lab. (Photo by David Parry)