Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Polish photographer David Kaszlikowski took a series of stunning photographs of a glacier in the Karakoram region of Pakistan while on a film expedition. At the Baltoro and Godwin-Austen glaciers near K2, the second highest mountain in the world, he sent his drone on flights to scout the surrounding landscape. Here: at the heart of Karakoram, a glacier formation found at Concordia at the very beginning of one of the longest glaciers on the planet, Baltoro. (Photo by David Kaszlikowski/Rex Features)

A bomb-laden Su-25 jet at the Hmeimim air base in December 2015. Russia's lease agreement obliged Assad’s military to safeguard the perimeter of the Hmeimim base, while giving Moscow legal jurisdiction over the facilities inside. Negotiating perimeter protection from Syria’s new rulers will be vital for the Russian bases in an era of wire-controlled drones immune to jamming. (Photo by AP Photo)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

This photo taken on December 10, 2023 shows female members of the Mandalay People's Defense Forces (MDY-PDF) heading to the frontline amid clashes with the Myanmar military in northern Shan State. In the hills of northern Myanmar young women fly combat drones, treat wounded comrades and patrol the frontlines, new roles in the battle to overthrow the military junta. (Photo by AFP Photo/Stringer)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.