A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Omar Gamal, a 28-year-old pigeon keeper, stands next to his pigeon coop on his rooftop in the Egyptian capital's twin city of Giza on February 21, 2021, with the Pyramids of (R to L) Khufu (Cheops), Khafre (Chephren), and Menkaure (Menkheres) in the background. An ancient tradition handed down through the generations, the practice of domesticating pigeons stretches across borders from the banks of the Nile to north Africa and beyond, with people not only training birds for competitions, but also serving them up as a dining delicacy. (Photo by Khaled Desouki/AFP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

An Egyptian army soldier stands guard near debris from a Russian airliner which crashed at the Hassana area in Arish city, north Egypt, November 1, 2015. Russia has grounded Airbus A321 jets flown by the Kogalymavia airline, Interfax news agency reported on Sunday, after one of its fleet crashed in Egypt's Sinai Peninsula, killing all 224 people on board. (Photo by Mohamed Abd El Ghany/Reuters)

Mohammed Al-Dahshan, who decorates himself and his horse with led lights, performs the Ramadan drumming on the north of the Egyptian capital Cairo on March 20, 2025. Al-Dahshan and his horse hit the road at sahur (Ramadan meal eaten at night) time, wandering the streets of Dekernes region every night during Ramadan and waking people up for sahur. (Photo by Mohamed Elshahed/Anadolu via Getty Images)