Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A hand of a labourer pushes bricks at a traditional brick factory in Arab Mesad district of Helwan, northeast of Cairo, May 14, 2015. About 45 labourers are employed at the brick factory and most work 10 hours a day. Adult workers earn a daily wage of 70 Egyptian pounds ($9) and child workers earn 40 Egyptian pounds ($5). The labourers, who are usually temporary or seasonally employed in Egypt's brick-making industry, experience unsafe work conditions, according to local media. (Photo by Amr Abdallah Dalsh/Reuters)

In this Friday, February 5, 2016 picture, Egyptian farmer Ahmed Ayman, 14, rides his trained donkey as he jumps over a barrier in the Nile Delta village of Al-Arid about 150 kilometers north of Cairo, Egypt. He discovered the donkey's talent after she jumped over a small irrigation canal. (Photo by Amr Nabil/AP Photo)

Egyptian workers eat on a truck in Cairo, Egypt, Sunday, January 22, 2023. Egypt is in an economic crisis is partly caused by the yearlong grinding Russian invasion of Ukraine. But the conflict in Europe has also exposed the frailties of an economy suffering from decades of mismanagement, turmoil from its 2011 Arab Spring popular uprising, years of militant attacks and then, the coronavirus pandemic. (Photo by Amr Nabil/AP Photo)

General view of a herbal store in Cairo, Egypt January 10, 2017. In an economic crisis that has led to a shortage of medicines, Egyptians are skipping trips to drug stores and instead turning to herbal remedies to treat every-day illnesses. (Photo by Mohamed Abd El Ghany/Reuters)

Omar Gamal, a 28-year-old pigeon keeper, stands next to his pigeon coop on his rooftop in the Egyptian capital's twin city of Giza on February 21, 2021, with the Pyramids of (R to L) Khufu (Cheops), Khafre (Chephren), and Menkaure (Menkheres) in the background. An ancient tradition handed down through the generations, the practice of domesticating pigeons stretches across borders from the banks of the Nile to north Africa and beyond, with people not only training birds for competitions, but also serving them up as a dining delicacy. (Photo by Khaled Desouki/AFP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.