For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Riot Police form a cordon as a Police car burns on the opening day of the European Central Bank (ECB) in Frankfurt am Main, western Germany, on March 18, 2015. Supporters of the so-called Blockupy alliance consisting of social movements, activists, workers, trade unions and parties are expected to stage large protests against austerity and the authority of the European Central Bank when the bank's new headquarters officially will be on March 18, 2015. (Photo by Odd Andersen/AFP Photo)

Jourdan Dunn poses for photographers upon arrival at the MTV European Music Awards 2016 in Rotterdam, Netherlands, Sunday, November 6, 2016. (Photo by NIVIERE/SIPA Press/Rex Features/Shutterstock)

Lutricia Bock of Germany falls down as she performs during the ladies short program at the ISU European Figure Skating Championship in Bratislava, Slovakia, January 27, 2016. (Photo by David W. Cerny/Reuters)

The Proton rocket, that will launch the ExoMars 2016 spacecraft to Mars, is transfered to the launchpad at the Baikonur cosmodrome, Kazakhstan, in this handout photo released by European Space Agency (ESA) on March 11, 2016. (Photo by Stephane Corvaja/Reuters/ESA)

A model waits backstage during a show of the third bi-annual Budapest Central European Fashion Week in Budapest, Hungary, 30 March 2019. (Photo by Zoltan Balogh/EPA/EFE)

Urte Baikstyte, of Lithuania, fails an attempt in the Women High Jump qualification at the European Athletics Indoor Championships at Atakoy Arena in Istanbul, Turkey, Thursday, March 2, 2023. (Photo by Khalil Hamra/AP Photo)