Russia's Dina Averina competes in the ball event of the rhythmic gymnastics individual final at the 2019 European Games in Minsk on June 23, 2019. (Photo by Kirill Kudryavtsev/AFP Photo)

Victoria Sinitsina and Nikita Katsalapov of Russia perform during Gala exhibition skating program of the ISU European Figure Skating Championships in Graz, Austria, 26 January 2020. (Photo by Tatyana Zenkovich/EPA/EFE)

Sofia Raffaeli, of Italy, performs during the individual all-around final of the European Championships in Rhythmic Gymnastics at the Unibet Arena, Tallinn, Estonia, Saturday, June 7, 2025. (Photo by Sergei Grits/AP Photo)

American actress Sydney Sweeney attending the European premiere of Echo Valley, at BFI Southbank in London on Tuesday, June 10, 2025. (Photo by Ian West/PA Wire)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Riot Police form a cordon as a Police car burns on the opening day of the European Central Bank (ECB) in Frankfurt am Main, western Germany, on March 18, 2015. Supporters of the so-called Blockupy alliance consisting of social movements, activists, workers, trade unions and parties are expected to stage large protests against austerity and the authority of the European Central Bank when the bank's new headquarters officially will be on March 18, 2015. (Photo by Odd Andersen/AFP Photo)