For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Engineer Mikhail Venin works on an antenna for the Express AM8 new generation geostationary telecommunications heavy satellite at the large-sized transformed mechanical systems centre of the Reshetnev Information Satellite Systems company in the Siberian town of Zheleznogorsk April 2, 2014. The Express AM6 is a new generation satellite providing services including Russian governmental and presidential mobile communication, digital television and broadcasting, according to the Reshetnev company representatives. (Photo by Ilya Naymushin/Reuters)

Soldiers from 12 Mechanized Brigade perform a simulated casualty evacuation at the Ministry of Defence training area at Copehill Down on Salisbury Plain on March 9, 2012 in Wiltshire, England. The Defence Secretary Philip Hammond visited the military facility to meet soldiers from the Brigade who are shortly to deploy to Afghanistan for Operation Herrick 16, and troops from the 3rd Battalion, the Yorkshire regiment which lost five of the six men who died this week in the deadliest single attack in Afghanistan since 2001. (Photo by Matt Cardy/Getty Images)

Young recruits of the 72nd Chorni Zaporozhtsi Separate Mechanized Brigade of the Ukrainian Armed Forces attend an exercise, amid Russia's attack on Ukraine, in Kyiv region, Ukraine on April 5, 2025. Ukraine's Defence Ministry launched a recruitment drive for young people, 18- to 24-year-olds, to serve in the military for a year for the equivalent of about $24,000 and hefty bonuses. (Photo by Gleb Garanich/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.