To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A lady smiles during the annual Calabar cultural festival in Calabar, Nigeria, December 28, 2015. Picture taken December 28, 2015. (Photo by Reuters/Stringer)

Members of the New Orleans Baby Doll Ladies march during the Krewe of Zulu parade at Mardi Gras in New Orleans, Louisiana U.S., February 28, 2017. (Photo by Shannon Stapleton/Reuters)

Lutricia Bock of Germany falls down as she performs during the ladies short program at the ISU European Figure Skating Championship in Bratislava, Slovakia, January 27, 2016. (Photo by David W. Cerny/Reuters)