The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

A dog in a purple dress, taken in El Dorado, Arkansas, December 2016. The dapper dogs in clothes are back with a second series, and they’re feeling festive. (Photo by Tammy Swarek/Barcroft Images)

A couple share a kiss at the “Purple Rain” installation at the Lycée Jacques-Decour on August 02, 2020 in Paris, France. Part of Festival Paris l'Eté, the installation by Pierre Ardouvin is a tribute to the song by Prince and allows visitors to role play while equipped with umbrellas and accompanied by the song. (Photo by Kiran Ridley/Getty Images)

A view of children mannequins wrapped in purple and white barricade tape placed in front of the Cologne Cathedral, installed there by German artist Dennis Josef Meseg, called “Shattered Souls – in a Sea of Silence”, to protest against the abuse scandals in the Catholic Church in Cologne, Germany on August 3, 2023. (Photo by Wolfgang Rattay/Reuters)

Portrait category, bronze award winner. Purple-crested Turaco Gallirex porphyreolophus. Lower Mpushini, near Pietermaritzburg, KwaZulu-Natal, South Africa. (Photo by Richard Flack/Bird Photographer of the Year 2022)

A purple haze of heather as the sun rises over the New Forest near Lyndhurst, Hampshire in UK on July 28, 2025. (Photo by Steve Hogan/Bournemouth News)

Makoto Chino eats a purple haze carrot as he works harvesting the morning's vegetables and fruit from his family's farm in Rancho Santa Fe, California August 12, 2014. The gravitational pull of Chino Farm is legendary. Since they don't ship, everyone – whether a top chef or a traveling foodie or a local resident – comes to the farm stand, simply called “Vegetable Shop”, on a dusty corner of this affluent San Diego County town, hemmed in by sprawling housing estates. (Photo by Mike Blake/Reuters)

Maasai men of Matapato jostle to parade as they attend the Olng'esherr (meat-eating) passage ceremony to unite two age-sets; the older Ilpaamu and the younger Ilaitete into senior elderhood as the final rite of passage, in Maparasha hills of Kajiado, Kenya on September 23, 2020. Thousands of Maasai men clad in red and purple shawls and with their heads coated in red ochre gathered this week for a ceremony that transforms them from Moran (warriors) to Mzee (elders). (Photo by Thomas Mukoya/Reuters)