While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Women take part in a march in Santiago on October 19, 2016, to protest against violence against women and in solidarity for the brutal killing of a 16- year- old girl in Mar del Plata, Argentina last week The killing, in which the high school student was allegedly raped and impaled on a spike by drug dealers, is just the latest incident of horrific gender violence in Argentina, which has seen more than a year of mass marches to protest brutality against women. (Photo by Claudio Reyes/AFP Photo)

Schoolchildren look at a lifelike animatronics display of a dinosaur at the dinosaur-themed Zoo-rassic Park in Singapore on November 16, 2016. To raise awareness on the sixth mass extinction, the Singapore Zoo and River Safari displayed lifelike dinosaur animatronics where visitors can trail along the Dinosaur Valley which does not involve living animals. (Photo by Roslan Rahman/AFP Photo)

A child coughs as migrants and refugees run away after Macedonian police fired tear gas at hundreds of Iraqi and Syrian migrants who tried to break through the Greek border fence in Idomeni, on February 29, 2016. Greek police said more than 6,000 people were massed at the border, in a buildup triggered by Austria and Balkan states capping the numbers of migrants entering their territory. (Photo by Louisa Gouliamaki/AFP Photo)

Devotees wear costumes made of banana leaves as they head to church to attend mass as part of a religious festival, in honor of St. John the Baptist, also known locally as the “mud people” festival, in Aliaga town, Nueva Ecija province, north of Manila, on June 24, 2017. Farmers coated in mud paraded in Philippine villages on June 24 to mark one of the Catholic nation's most colourful religious festivals. (Photo by Noel Celis/AFP Photo)

North Koreans perform during the “Arirang” Mass Games at the May Day Stadium in Pyongyang, as part of celebrations ahead of the 60th anniversary marking the end of the 1950-53 Korean War, in this photo taken by Kyodo July 22, 2013. (Photo by KYODO)

A village girl, donning capes mostly of dried banana leaves and covered in mud, attends a mass in a bizarre annual ritual to venerate their patron saint, John the Baptist, Friday, June 24, 2016 at Bibiclat, Aliaga township, Nueva Ecija province in northern Philippines. (Photo by Bullit Marquez/AP Photo)

People manoeuvre into position as they take part in a mass nude art installation entitled Sea of Hull by New York based artist Spencer Tunick in Hull, England, Saturday July 9, 2016. (Photo by Danny Lawson/PA Wire via AP Photo)