Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

The Facebook website is displayed on a laptop computer on May 9, 2011 in San Anselmo, California. An investigation by The Pew Research Center found that Facebook has become a player in the news industry as the popular social media site is driving an increasing amount of traffic to news web sites. (Photo Illustration by Justin Sullivan/Getty Images)

Elephant polo players in action during the King's Cup Elephant Polo event 2016 final between teams King Power (blue) and The Elephant Story, in Bangkok, Thailand, March 13, 2016. Team King Power won the annual charity event, which is now in its 14th edition. This year's edition involved 18 elephants brought from tourist trekking camps in Pattaya as well as some unemployed in Surin, and a total of 10 teams encompassing over 40 players, in this event directed at raising funds to improve the lives of elephants and elephant conservation. (Photo by Diego Azubel/EPA)

This picture taken on October 20, 2016 shows students practising wushu at the Tagou martial arts school in Dengfeng. China is investing hugely in football training and has vowed to have 50 million school- age players by 2020, as the ruling Communist party eyes “football superpower” status by 2050. (Photo by Nicolas Asfouri/AFP Photo)

Elephants feast on fruits and vegetables during the elephant buffet prior to the start of the 2016 King's Cup Elephant Polo event in Bangkok, Thailand, 10 March 2016. The annual charity event, now in its 14th edition, runs until 13 March and will involve 18 elephants brought from tourist trekking camps in Pattaya as well as some unemployed in Surin. A total of 10 teams encompassing over 40 players will take part in the event directed at raising funds to improve the lives of elephants and elephant conservation. (Photo by Diego Azubel/EPA)