Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

French artist Christophe Guinet, also known as “Mr Plant”, works on his plant shoe creation “Wood”, part of the artistic project “Just Grow It”, in his art gallery in Marseille, November 25, 2014. Guinet transforms name-brand Nike sneakers, cult footwear for urban youth, into vegetable compositions, creating a collection of artwork with trainers modified with tree bark, foam and flowers. (Photo by Jean-Paul Pelissier/Reuters)

The Dynasphere, an electrically-driven wheel, invented by Mr. J. A. Purves of Taunton and his son. It had 2.5 horse power and once attained a speed of 25 mph. (Photo by Fox Photos/Getty Images). 1932

Artist Ted Harrison makes final adjustments to his artwork created with poppies on the floor of St. Paul's Cathedral on November 10, 2011 in London, England. Mr. Harrison created the work on a 30 foot disc under the main dome of the cathedral with the intention of drawing attention to the 250,000 children worldwide currently under military orders. (Photo by Peter Macdiarmid/Getty Images)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.